- UNIQUE CLEANING AND PLAQUE FIGHTING INGREDIENTS: Not only is Xylitol a wonderful, naturally-sourced sweetener, it’s also useful for reducing plaque during regular brushing.
- SOOTHING COOLING MINT-FRESH FLAVOR: Mint essential oil makes your whole mouth feel cool, clean and alive again, while gentle, hardworking ingredients like the enzymes from pineapple and papaya bring you brighter teeth and a winning smile.
- NO COMPROMISE ON FOAM & FLAVOR: Finally, a clean toothpaste with no unwanted extras, yet it still tastes and foams wonderfully!
- FREE FROM THE STUFF YOU DON’T WANT: Fluoride free, triclosan free, SLS (sodium lauryl sulfate) free, carrageenan free and gluten free too.
- CRUELTY FREE: We care about our furry friends. That’s why we never test our toothpastes on animals
