Jack N' Jill Kids Toothpaste is a mild gel formulation, is fluoride-free and is suitable from 6 months. Xylitol helps balance the pH in the mouth it also is shown to reduce bacteria trapped in plaque whilst silicia gently cleans teeth to help avoid the build-up of plaque. All toothpaste has received the COSMOS Natural Standard Ecoccert certification and is safe to swallow. MADE IN AUSTRALIA.