This Jack N Jill Natural Toothpaste in blackcurrent flavour makes tooth brushing fun for kids with its delicious certified organic fruity flavouring. Natural ingredients, including xylitol and calendula, help soothe gums and fight tooth decay.

With clean ingredients and no fluoride, it’s suitable for use from 6 months of age (when baby’s first teeth usually come through) and is safe if swallowed.

The gel formula of this natural toothpaste doesn’t foam, so kids can brush their teeth anywhere—even in the car on the way to childcare or school.